Apart from relying squarely on God, in the few years that I have been in business I have known no other strategy work greater for business development than ‘networking’.
You see, people buy people before they buy those people’s products. We want to be around and develop relationships with those we feel (and the word here is “feel”), those we “feel” have similar interests and goals to us.
Since then, in decision-making, people “feel,” before they “think”, then continuously building relationships with people so that they feel trust, affinity, common identity and sense of purpose with you, plays a large role in influencing how they will eventually “think” about you and your business....
