I bumped into one of my uncles at Nairobi airport recently and he shared something which I had known but never quite stood still long enough to formulate like he did that day but, now that I think of it, that’s exactly what the Professional Approach Group is about; building the critical mass of patriotic, professional, ethical, entrepreneurial, quality-conscious and results-driven young leaders in the public, private and NGO space to tip Tanzania’s values, behaviours and in turn, culture to one that will foster and not hinder our pursuit of “high quality livelihood, peace, stability and unity, good governance, a well educated and learning society, and a competitive economy capable of producing sustainable growth and shared benefits.” as enshrined in Tanzania Development Vision 2025.
So what is the Critical Mass theory?
To simplify, summarise and apply to our situation, the Critical Mass theory states that when seeking to influence and change values and behavior for overall performance and cultural transformation by choosing to first focus on influencing individuals in a specific target group, as the number of individuals in that target group influenced by the new values and behaviours increases, there will come a time when an additional person influenced by the new values and behaviours will bring about not just their personal transformation and performance, as it had individually for each person before them, but that this one additional person thus influenced will be the tipping point to spur on widespread values, behavioural and overall performance transformation of many more people around them, going as far as influencing the value, behavioural and overall performance transformation of people who were not even in the initial target group.
The Critical Mass theory implies that at this tipping point, it is possible to completely override initial undesired values and behaviours such as to create the new and desired values and behaviours as the new norm, the new performance standard, entrenching a completely new culture.
Does the Critical Mass theory work?
It is Critical Mass theory that has tipped women’s inclusion into formerly male dominated business roles; as the increasing number of women in these new roles one day became significant, became, critical, society’s perception of women shifted; women could no longer be ignored as applicants and contenders for these roles (the challenge now is to get, on merit, the critical mass of capable women in the roles). I believe gender inclusion and empowerment is best facilitated when individuals in our families, especially children, see our mothers, sisters, aunts and grandmothers simply “be the message” by “doing” rather than “plead the message” by “saying”. When we see enough women “being”, the critical mass of women doers, in time, will form in our minds the acceptance that this is the norm, not the exception.
Critical Mass theory has worked to include minority groups in governance, education, employment, etcetera, and Critical Mass theory will oust the values, behaviours, performance output and culture we do not want to have in Tanzania and usher in what will prove both foundation and pillars for this Great Nation’s rise to economic lead.
